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In early 2011, a public controversy exploded when Bruce Nussbaum, a well-respected American critic and educator with a solid background in the business perspective on design, wrote a post on FastCompany.com titled Is Humanitarian Design the New Imperialism? Nussbaum did not use incendiary language but on the contrary was rather measured in reporting the "rumblings" (his word) of some Asian and in particular Indian designers, who resented the uninvited generosity of US-based design companies big and small such as Project H (small) or IDEO (big). Some of Nussbaum's scepticism perhaps came from his youthful involvement in the Peace Corps, the historical programme founded by President Kennedy in 1961 that has often been accused of pursuing an imperialistic US agenda disguised as humanitarian support and relief.
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